The Weeknd Reveals New Song and BTS of Upcoming Video

THE WEEKND UNVEILS NEW SONG AND BTS LOOK AT UPCOMING SHOT ON IPHONE VIDEO DURING APPLE’S ‘IT’S GLOWTIME’ EVENT

FORTHCOMING ALBUM TRACK “DANCING IN THE FLAMES” DROPS WITH ACCOMPANYING MUSIC VIDEO THIS FRIDAY 9/13

PREORDER HURRY UP TOMORROW: HERE

THE COVETED EVENT REVEALED EXCLUSIVE BEHIND-THE-SCENES FOOTAGE OF A DRAMATIC VIDEO SHOT ENTIRELY ON AN IPHONE 16 PRO AND DIRECTED BY ANTON TAMMI, FEATURING THE WEEKND

Rare behind-the-scenes footage of The Weeknd’s upcoming Shot on iPhone music video for “Dancing in the Flames” premiered during Apple’s “It’s Glowtime” event this morning. The music video, from director Anton Tammi and director of photography Erik Henrikkson, will premiere on Friday, September 13, and was shot on the all-new iPhone 16 Pro.

iPhone 16 Pro, the most advanced iPhone ever, features a larger display and the thinnest borders ever on any Apple product. The pro camera system brings all new creative features including the ability to record in 4K 120fps in Dolby Vision for smooth slo-motion video capture — on perfect display in the forthcoming music video for “Dancing in the Flames.” Four new studio-quality mics preserve true-to-life recorded sounds, Audio Mix uses machine learning to identify and separate background elements from speech, giving users three voice options: In-Frame Mix, Studio Mix, and Cinematic Mix, and so much more. iPhone 16 Pro also features the powerful A18 Pro chip, a huge leap in battery life, and comes in four stunning titanium finishes: black titanium, white titanium, natural titanium, and desert titanium.

This past week was monumental for the global music sensation:

+The Weeknd revealed the title and cover of his forthcoming album, “Hurry Up Tomorrow,” which marks the culmination of his acclaimed trilogy. Following “Dawn FM” and “After Hours,” this album is set to elevate his artistic narrative, encapsulating existential and self-referential themes that have captured the imagination of fans. The anticipation surrounding this final chapter is palpable, as it promises to be a powerful testament to The Weeknd’s evolution as an artist. The enigmatic artist unveiled the cover art along with a pre-order of Hurry Up Tomorrow, available for vinyl and CD. Pre-order here.